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Sports Construction Company in Florida

A Florida-based sports construction company specializing in building and resurfacing courts for tennis, pickleball, basketball, bocce ball, volleyball, and more. They work with both residential and commercial clients, providing high-quality construction and maintenance services across the state.

Key Wins (6 Months)

  • 74 calls from Google Business Profile in 3 months
  • Organic traffic grew from ~700 → 1,900+ monthly visitors
  • Keywords increased from ~600 → 1,800+ ranking keywords
  • 10+ high-value keywords ranking in Top 3 (e.g., “Basketball court contractor,” “Pickleball court builders,” “Court resurfacing”)
  • Total impressions reached 1.4M+ in the last 12 months, with steady CTR and position improvements
  • Enhanced authority through content & backlinks, cementing long-term visibility

The Challenge

Despite a strong offline presence, their digital visibility was weak:

  • Ranking for only ~600 keywords in Google.
  • Monthly organic traffic stuck between 500–700 visitors.
  • Google Business Profile was poorly optimized and rarely showed up in the local pack.
  • No blog or content strategy to capture niche-specific or long-tail searches.
  • Technical SEO issues impacting performance, crawlability, and user experience.

They needed a strategy that would transform their website into a lead-generating machine and establish them as the go-to sports construction experts in Florida.

 

Our Strategy

A Florida-based sports construction company specializing in building and resurfacing courts for tennis, pickleball, basketball, bocce ball, volleyball, and more. They work with both residential and commercial clients, providing high-quality construction and maintenance services across the state.

  • On-Page SEO

  • Content Strategy

  • Technical SEO

Results: From Local to Statewide Visibility

In just six months, the sports construction company transformed its digital presence, going from barely visible online to dominating both organic search and local packs. This growth translated into consistent inbound calls and quote requests directly from Google, supported by massive increases in keywords and traffic driven by long-tail content and optimized service pages.